Bob

Bob is a basic LEGO minifigure with the signature yellow skin and stock face, red shirt, and blue pants. He is the mascot of LEGO.com (to a degree) and LEGO Universe. In the old LEGO.com sign-up (until the re-design in 2011) instuctions, he was the guide and appeared with a red shirt and green pants, and still does in the log-in screen for LEGO.com to this day.